Wednesday, November 11, 2009
'Twilight' star isn't eager to lend his likeness to an advertising campaign anytime soon.
BEVERLY HILLS, California — Kevin Spacey voices Honda commercials. Brad Pitt has been known to recommend a frosty Heineken or two. Jennifer Aniston would love to sell you some shampoo, Halle Berry would like to share some makeup tips, and Beyoncé hopes you pay for it all with your American Express card.
Long gone, it seems, are the days when artists sought to preserve their integrity by staying away from commercial endorsements. Which seems to leave one glaringly obvious question in the minds of "Twilight" fans worldwide: When is Robert Pattinson going to try and sell us something?
Without a doubt, the last 12 months have seen RPattz soar to a celebrity stature as huge — if not bigger — than any of the above-listed superstars. So, when we caught up with the 23-year-old British leading man recently to discuss his eagerly anticipated "New Moon" return, we had to ask: Has Rob been approached yet to do any endorsements?
"Um," he grinned, thinking carefully about his answer. "Yeah."
But even though he admitted he's been asked, Rob has made a point of not saying "yes" to anyone — no matter how much money might be involved. "You know ... it's kind of ...," he struggled. "I think it's a little early to start selling out."
Rob, who takes himself very seriously as an actor, has resisted any attempts to have him officially endorse a project. Nevertheless, the world of "Twilight" itself has plastered his face all over everything from lunchboxes to T-shirts to Barbie dolls. "New Moon" has visible tie-ins with Virgin America, Burger King, Nordstrom, Volvo and other corporate sponsors, and even his co-stars like Christian Serratos have used their newfound star-power to attract attention.
According to Rob, however, he plans to remain pure. And any product placement fans see from him is purely accidental.
"I kind of unintentionally endorse Coca-Cola," laughed the soda-loving superstar, who drinks the syrupy stuff so often that he's even inspired fans to make tongue-in-cheek YouTube videos. "I drink it ... I'm drinking it all the time, constantly. I [guess] I endorse a lot of products, but without getting paid for it."