Rob is hotter than Brad Pitt

Celeb Heat Index: Pattinson reaches the peak of hotness

Robert Pattinson is hotter than Brad Pitt this week.

After a steady rise, the 22-year-old Twilight star has hit No. 1 on USA TODAY's Celebrity Heat Index, which measures media exposure. Pattinson is only half of the centerpiece cover image on the current issue of OK! and made No. 1 only on PopSugar.com's list of top stories, but he makes enough appearances in other outlets (TV, online and print) to put him ahead of the pack for the first time.

Pattinson was No. 3 on the index for April, and USA TODAY noted that his star was on the rise as photos from the set of the Twilight sequel, New Moon, began circulating.

And if paparazzi shots weren't enough, Entertainment Tonight aired official behind-the-scenes video from the set on TV and online.

Tabloids have remained fixated on Pattinson's relationships with co-stars and possible romantic interests.

Rounding out the top 10 this week: Brad Pitt, Pattinson's New Moon co-star Kristen Stewart, TLC reality stars Jon and Kate Gosselin, Kirstie Alley, Angelina Jolie, Jennifer Aniston, Elizabeth Edwards and Ryan and Trista Sutter (tie).

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